Local produce tastes better and it’s better for you.  Produce purchased locally is at its peak form and maximum nutritional value. 

Fresh produce loses its nutrients and vitality quickly. Food starts to change as soon as it is picked.  Sugars turn to starches, plant cells shrink, delicate vitamins like C, E, A and thiamine begin to deteriorate.

Temperature changes, exposure to air and artificial light also decrease the nutritional value of fresh fruits and vegetables.

It is not unusual for the food to have traveled thousands of miles over several weeks before you sit down to enjoy it. Consider the difference in the freshness of the produce when you can be eating it the same day that it is harvested. It makes a world of difference in the taste and the health benefits of the food.

Even in California, produce may have traveled surprisingly far before it is on your dinner table. Food grown in your own community was probably picked within the past day or two. It is crisp, sweet and loaded with flavor.

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